ICHI-GO ICHI-E : An Audio-Sensory Ritual of Time
One time. One meeting.
The frictions between life and death, permanence and ephemerality, nature and culture can be found within the simple ritual of Chadō, the Japanese Tea Ceremony.
Chabana, Shodō, and Wagashi, three important elements of the Chado ceremony, symbolize the fleeting beauty of passing time.
Discover our newest film, which explores the peace found in a fleeting, unrepeatable moment. The natural seasonality of life.
As spring awakens, delicate pink and white cherry blossoms begin to bloom. The flourishing of these blossoms is exquisite, yet ephemeral; a fleeting moment in time.
An Age-Old Tradition
Beginning as early as the Nara period (AD 710-794), hanami has been the longstanding Japanese tradition of viewing the cherry blossoms at their peak. Historically a celebration of the arts, these festivities brought together aristocrats, poets and musicians together under a blanket of petals, enjoying a seasonal feast.
No longer limited to noblemen and women, the celebrations spread throughout the country. Friends and family come together to contemplate the awakening of spring and transient beauty of not only nature, but life itself.
A Festival Bringing People Together
A spot is picked under the flowering trees and a feast is had with cherry blossom-themed bentos, matcha desserts, flowing sake, and tea to wash everything down with.
We would like to thank
AROMA: Mildly grassy and cherry.
PALATE: Notes of hay with a sweet cherry finish.
NOTES: High in antioxidants.
An homage to the hanami festivals of Japan and exquisite beauty of the blossoms, our Cherry Blossom Green showcases our artistry in blending through the harmonization of fresh, grassy Japanese Sencha with sweet, candied cherry.
One of Japan’s most popular natural leaf teas, Sencha Fukujyu is known for its refreshing sweet and grassy taste.
The Way of Tea
The Simple Act of Making Tea
A meaningful ritual can be found in the simple act of making tea. Mastering even everyday activities requires great discipline and practice, as Sen Rikyū, regarded as the founder of Chado, demonstrated.
An Act of Heart
Through this perfected form and discipline, one is able to enter a deeper understanding; one’s focus naturally flows to the present and singularity of each moment. The host focuses entirely on preparing and serving the perfect bowl of tea, while the guest focuses solely on receiving the tea with gratitude.
A Moment Between Host and Guest
An intimate experience that can never be replicated, the Chado ceremony is a once in a lifetime occasion to savor the moment between host and guest.
PALATE: Vegetal, nori-like, umami aftertaste.
NOTES: High in antioxidants.
Hand-picked in the most prestigious of Japanese estates, our matcha adheres to centuries of tradition. Shade-grown leaves are carefully plucked and ground in a stone mill until they reach a fine powder. Bright green in color, our matcha is delicately grassy and fully blooms upon the palate with distinct umami and nori-like notes.
Best prepared traditionally, with a bamboo whisk and chawan bowl, matcha delivers an abundance of health, energy and a serene ritual.
Blends to Celebrate Spring
Celebrate the stories and traditions behind Hanami with Cherry Blossom Green and Tencha Matcha High Energy.
Cherry Blossom Gift Box
A powdered green tea used in Japan’s formal tea ceremony, for everyday drinking pleasure and as a delicious ingredient in countless recipes.
Tencha Matcha High Energy
Green tea - Earthy and Vegetal
A tea to commemorate the historical Cherry Blossom Festival. Join us in celebrating this annual festival of nature’s beauty with a cup of tea!
Cherry Blossom Green
Green tea - Fresh and sweet
OTHER TEA GIFTS FOR YOUR CELEBRATIONS
Sencha Fukujyu Cha
One of Japan’s most popular natural leaf teas, Sencha Fukujyu Cha is known for its refreshingly sweet and grassy taste.
Known as popcorn tea, genmaicha exemplifies an ancient method of flavoring tea.
Also known as Precious Dew, Gyokuro is grown on emerald green plains in the Uji region, and picked only once a year in May.
DISCOVER IT ALL
Discover more #AfternoonTEALEAVES Experiences